What is multimedia?

• Multimedia 

                  Computer-based interactive communications process that
                  incorporates text, graphics, sound, animation, and video

• Interactive                        

                  One of the key feature of multimedia where the user determines
                  what content is delivered, when it is delivered and how.

• Non-linear

           

              Computer-based Multimedia 

             1.  2 or more media

             2. Computer multimedia                                                          

1. Multi-sensory experience – real world
2. Multi-sensory memory imprints
3. Different learning styles benefit

3. Hypertext - links
4. Hypermedia - hypermedia ware

                  Hypermedia

• Based on cognitive theories of how people structure knowledge and how they learn
• Links to navigate
• Non-sequential navigation

                  Hypermedia Applications

• Instructional courseware
• Appropriately introduced
• Follow-up activities

• Teacher and students’ own creations

               Multimedia Advantages

• Engrossing – deep involvement
• Multi-sensory
• Creates knowledge connections
• Individualized
• Teacher and student creation

              Major Categories of Multimedia Titles

• Entertainment
• Education
• Corporate communications
• Reference

              Major Categories of Multimedia Titles

• Entertainment
• Games: action and graphics
• Action + storytelling
• Physical coordination + mental outwitting

• Education
• Accommodates different learning styles: association vs. experimentation; auditory vs. visual
• Provides feedback, levels of difficulty, evaluates skills, nonlinear presentations

• Corporate communications

      (marketing and training)

• Attract attention to a message
• Product catalogs, published magazines, touch-screen kiosks, online shopping, …
• Stockholder's meeting, sales rep pitch, conference speaker, employee orientation and training, …